Tips to present your products on your website Helix Solutions

Presenting Your Products on Your Website

The way you present your products on your web store is crucial to your success. The first impression shoppers have can be the difference between adding a product to the cart and abandoning the website.

Your products have to raise interest, curiosity and also offer sufficient information so that the customers know what they could benefit from when purchasing them.

Here is a list of tips and tricks to use when presenting your products online:

Draw the user’s attention

– use a unique design, promotions, and surprising elements to catch the shopper’s interest – don’t be afraid to use humor as well!

Introduce your product with style

– use high-quality images on the product page and include essential elements such as price, variants, description; make sure you invest in original product photos, these are really important for the visitors

Explain how the product works

– use videos, describe it the best you can and talk about compatibility with other products if needed

Emphasize on the products key advantages and benefits

List the features of the product

so you attract targeted customer groups – look for ways to do it differently than your competitors

Focus on creating original and meaningful messages

for your visitors – create original banners that draw attention and stand out from the regular banners people find on websites

Create positive emotions

by focusing on how the product makes the customer feel – sell emotions, not objects

Work on your targeted groups – create different banners, messages, promotions, and landing pages to speak directly to those customers

The detailed information section should be optional

– provide information, but not too much. Give the visitors the chance to find out more if they want to, but don’t flood them with too many details