Overview

MGA faced significant challenges managing their eCommerce operations across multiple brands. Initially, they operated with a single, mostly informational website and individual sites for each brand.

These older websites presented the following issues:

• Performance limitations – the legacy Shopify theme resulted in slow load times and inefficiencies.
• Outdated user experience – customers struggled to navigate through collections using outdated tag based filters, which led to frustration and missed opportunities.
• Complex administration – site backend management was cumbersome and limited to homepage customizations.
• Checkout constraints – the old checkout system lacked flexibility and did not support advanced integrations or customization, hindering conversion rates.

Enhanced website performance

• Built a new Online Store 2.0-based theme with a cleaner, more efficient codebase, significantly improving load times.
• Enabled simpler app integration for seamless functionality enhancements.
• Upgraded filtering capabilities with metafield-based filters, making product discovery faster and more intuitive for customers.

Checkout extensibility implementation

• Enabled deep customization of the checkout process, including custom fields and loyalty program integrations for a more engaging customer journey.
• Facilitated seamless third-party app integrations for payment options, upselling and more, without complex coding requirements.

Multi-brand functionality

• Developed a dynamic header system tailored to each sub-brand.
• Created dedicated collection pages for every brand, providing a cohesive and personalized shopping experience.