Case Study – Stand Still Sports
New Shopify website & custom app

About the Client
StandStill Sports is building an elite community of social athletes in their prime—delivering top-tier content, premium games, and performance-driven swag. They scour the globe to bring you the best in games, gear, and stories. With their free app, you can host your own tournaments and go head-to-head with top talent in officially sanctioned StandStill Sports events. Have Fun. Don’t Run.
StandStill Sports’ mission is to ignite peak performance through the spirit of competition. They champion fair play, equality, and sportsmanship—creating a space where great people can connect, compete, and enjoy the ride.
From cornhole and darts to golf, horseshoes, beer pong, and more—StandStill Sports offers a full lineup of social games designed for maximum fun and friendly rivalry.
Project Overview
Goal:
Stand Still Sports approached us with a bold vision: to build a community-driven platform where users could easily create and manage sports tournament brackets. The initial aim was to offer the tournament tool for free (post-registration) to attract a local community, with a future phase dedicated to monetization through paid subscriptions and branded merchandise.
Challenges:
- No existing website or branding
- Unclear initial concept and requirements
- Extremely tight deadline: 1 month to deliver both a Shopify site and a custom app
- Need for a seamless and intuitive bracket management experience
Solution:
We delivered a full-service solution, developing a robust Shopify site alongside a fully integrated custom tournament bracket app, built using React.js, Redux, Remix, and Node.js.
Key App Features:
- Create and join unlimited tournaments
- Share direct tournament invite links with friends
- Track all your active tournaments from a personalized profile dashboard
Implementation Timeline & Process
1. Theme Selection
Chose a Shopify theme best suited for sports and e-commerce
2. Branding & Customization
Customized colors, typography, and logo to reflect the brand identity
3. Custom App Development
Built a scalable, user-friendly tournament bracket builder
4. Content Integration
Populated essential CMS pages (T&Cs, Privacy Policy, About Us)
5. Quality Assurance
End-to-end testing of both Shopify site and custom app
6. Deployment & Launch
Successfully launched within the tight 30-day timeline
Team Involvement:
- Project Manager: Ensured smooth communication between client and development team
- Technical Project Manager: Oversaw technical implementation of the Shopify + app integration
- SysAdmin: Prepared live and staging environments
- Developers: Built the front-end and back-end of the tournament app
- QA Engineer: Conducted rigorous testing
- Managed Services Team: Assisted with copy editing and page setup
Total Results
An outstanding integration of Shopify and custom tournament functionality—delivered at record speed.

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