About the Client

Safety Shoes Texas is a full-service safety footwear retailer and industrial wholesaler with over 40 years of experience in the industry. As a leading supplier of OSHA-approved footwear, they serve a wide range of industries across the Gulf Coast.

With one of the largest inventories in the region, Safety Shoes Texas offers premium brands such as Wolverine, HYTEST®, Dr. Martens, Timberland, Harley-Davidson® Footwear, and more.

Overview

Safety Shoes Texas operates two online storefronts—a B2B platform and a B2C platform—each with its own set of customers and operational workflows.

• The B2B website was built on Magento 2.
• The B2C website was running on Magento 1 (being migrated to Shopify).

To streamline operations, Safety Shoes Texas partnered with Helix Solutions to integrate their Magento 2 B2B site with Counterpoint, their point-of-sale and inventory management system.

The client faced several operational bottlenecks due to disconnected systems:

• Manual customer/users creation and user management across platforms
• Inaccurate inventory levels due to system misalignment
• Time-consuming tracking of customer purchases and subsidy allowances
• High risk of human error across data entry points
• Delays in updating product and customer data across platforms

Through our discovery phase, the following pain points became evident:

• Adding new B2B customers was a difficult process prone to delays and errors
• Tracking subsidies for employees required ongoing manual effort
• A lack of real-time data sync caused inconsistencies in inventory and order tracking

The business experienced:

• Excessive time spent on repetitive tasks
• Operational inefficiencies that slowed down sales cycles
• Errors in inventory and customer data
• Difficulty scaling the B2B offering due to manual workload

To solve these issues, Helix Solutions implemented a custom integration using the Helix B2B module, connecting Magento 2 with Counterpoint for real-time, data synchronization.

The integration empowered Safety Shoes Texas to:

• Seamlessly manage customer data and subsidies
• Synchronize inventory, orders, and product information in real time
• Automate key tasks that were previously handled manually

A project of this scope required a coordinated, cross-functional effort:

• Magento Project Manager: Oversaw site design and Magento development
• Helix Project Manager: Led integration architecture and implementation
• Technical Project Manager: Managed backend development and ensured data integrity
• Shopify Project Manager: Collaborated on the ongoing B2C migration to Shopify