About the Client

Safety Shoe Distributors (SSD), founded in 1987, has over 35 years of experience providing top-quality industrial footwear and Carhartt workwear across Ohio, Indiana, Kentucky, Illinois, West Virginia, and Pennsylvania. With nine retail locations and shoemobiles, SSD offers leading brands like HyTest, Wolverine, and Timberland. Committed to excellent service and customer satisfaction, SSD is your trusted partner in keeping workers safe and comfortable on the job.

Overview

Safety Shoes Ohio operates two online storefronts—a B2B platform and a B2C platform—each with its own set of customers and operational workflows.

• The B2B website was built on Magento 2.
• The B2C website was running on Shopify (which Helix Solutions developed)

To streamline operations, Safety Shoes Ohio partnered with Helix Solutions to integrate their Magento 2 B2B site and their Shopify B2C website with Counterpoint, their point-of-sale and inventory management system.

The client faced several operational bottlenecks due to disconnected systems:

• Manual customer/users creation and user management across platforms
• Inaccurate inventory levels due to system misalignment
• Time-consuming tracking of customer purchases and subsidy allowances
• High risk of human error across data entry points
• Delays in updating product and customer data across platforms

Through our discovery phase, the following pain points became evident:

• Adding new B2B customers was a difficult process prone to delays and errors
• Tracking subsidies for employees required ongoing manual effort
• A lack of real-time data sync caused inconsistencies in inventory and order tracking

The business experienced:

• Excessive time spent on repetitive tasks
• Operational inefficiencies that slowed down sales cycles
• Errors in inventory and customer data

To solve these issues, Helix Solutions implemented endpoints to pull in data from Counterpoint and created a B2B module in M2 to work with those endpoints.

The integration empowered Safety Shoes Ohio to:

• Seamlessly manage customer data and subsidies
• Synchronize inventory, orders, and product information in real time
• Automate key tasks that were previously handled manually

A project of this scope required a coordinated, cross-functional effort:

• Magento Project Manager: Oversaw site design and Magento development
• Helix Project Manager: Led integration architecture and implementation
• Technical Project Manager: Managed backend development and ensured data integrity
• Shopify Project Manager: Collaborated on the ongoing B2C migration to Shopify