Rossellimac is a leading Apple Premium Reseller in Spain with a strong presence through brick-and-mortar locations. With ambitions to expand its digital footprint, the brand set out to grow direct-to-consumer sales through a Shopify-powered online store while complementing revenue from its physical stores.

The Challenge:

Although Rossellimac had a trusted offline brand presence, it faced intense online competition from other retailers selling Apple products. The core challenge was:

How do we drive traffic and sales to Rossellimac’s Shopify store while increasing digital engagement — without cannibalizing physical store performance

Our Solution:

Rossellimac partnered with Helix Solutions to create a full-funnel growth strategy built on Shopify’s scalable eCommerce infrastructure.

Our work included:

• Shopify Store Optimization & UX Enhancements
• Digital Advertising Strategy (including Performance Max with Google Ads)
• Email Marketing Automations & Growth Campaigns
• SEO and Content Development
• Organic Social Media Growth
• Data-Driven Performance Optimization

Tech Stack & Tools:

• Shopify
• Google Ads (Performance Max)
• Klaviyo
• Meta Ads
• Google Analytics
• Custom Reporting Dashboard