Case Study – Marukan USA
Client Overview
Marukan is a Japanese rice vinegar manufacturer with a history spanning more than 300 years. Known for its authentic brewing methods and premium quality, the brand has successfully expanded into the U.S. market.
Their primary audience in the U.S. consists of women aged 25–55 from the top 50% of income households. Marukan connects with this audience by highlighting versatile ways to use rice vinegar—particularly through recipe content designed to inspire home cooks and showcase the product’s everyday value.
Client – Specific Engagement
Marukan partnered with Helix Solutions to amplify its digital marketing efforts across key platforms including Google Ads, Meta Ads, TikTok, and Instacart. The focus was on driving traffic to recipe pages, increasing video views, and boosting sales on eCommerce platforms like Instacart.
The Challenges / Problems
- Limited PPC Budget: Needed to maximize impact with a lean advertising spend.
- High Cost of Traffic: Required cost-effective strategies to drive quality visitors to recipe content.
- Video Engagement: Increasing recipe video views at scale without overspending.
The Objectives of the Project
- Drive targeted traffic to Marukan’s recipe pages to showcase product versatility.
- Generate video views for Marukan’s recipe content to increase awareness and engagement.
- Boost sales performance on Instacart with optimized advertising campaigns.
Why Choose Helix Solutions — How Helix Helped
Marukan chose Helix Solutions for our proven expertise in performance marketing and ability to deliver growth-oriented results even with tight budgets.
Helix deployed innovative tactics across platforms:
- YouTube Optimization: Leveraged YouTube Shorts to reduce the cost per view by 500%, dramatically improving efficiency.
- Instacart Advertising: Implemented an unorthodox keyword bidding strategy that delivered 2x the industry average ROAS.
- TikTok Campaigns: Experimented with ad formats and creative approaches to decrease cost per click by 30%.
The Benefits
500% decrease in cost per view for YouTube campaigns.
2x industry average ROAS on Instacart ads.
30% lower CPC on TikTok campaigns.
More cost-efficient traffic driven to recipe content.
Stronger video engagement, building brand awareness and consumer trust.
Conclusion
👉 With Helix Solutions, Marukan transformed a limited PPC budget into measurable growth—driving recipe engagement, boosting video performance, and achieving standout sales results on Instacart.
Helpful eCommerce Resources
- Omnichannel Retail Made Simple: Connecting NCR Counterpoint with Shopify, WooCommerce, and Magento
- Theme Migration in eCommerce: Why It’s Closer to a Full Platform Migration Than You Think
- The Hidden Cost of Unsynced Systems: Why Your CMS Needs to Talk to Your ERP
- From Chaos to Control: Syncing Orders and Inventory Across eCommerce Platforms
- Can Free Platforms Compete with Shopify Plus? What You’re Really Paying For
- Is Shopify Plus Right for You? These 5 Triggers Say Yes
